1. Security, performance and accessibility are non-negotible and should be woven into the foundations of every design solution.
  2. Content is everything. The message is everything. Purpose is everything. Design is a strategic enhancement to communication, building on the scaffolds of the underlying message to be delivered.
  3. If it’s not in production, it doesn’t exist. A designer’s job is as much building the trust and relationships needed to ship a design, as it is making the right design.