Hi! I’m Serena. I care about thoughtfully creating technology for a kinder, fairer, better world. I’ve been making and breaking the web since 1999, and have been plugged into the tech Matrix ever since.
While my formal training is in physics and mathematics, I love working in the intersections between fields. I believe cross-pollination makes me a better problem solver (and life more interesting!). I’m interested in behavioural design and how it affects the way we make and consume our technology.
I think problems are best solved with empathy, an openness to learn, and scientific rigor.