A photograph of me taken by my sister, Aileen.

Hello! I’m Serena. I care about thoughtfully creating technology for a kinder, more inclusive, and better world. I’ve been making and breaking the web since 1999, and have been plugged into the tech Matrix ever since.

While my formal training is in physics and mathematics, I love working in the intersections between fields. I believe cross-pollination makes me a better problem solver (and life more interesting!). I’m interested in behavioural design and how it affects the way we make and consume our technology.

I think problems are best solved with empathy, an openness to learn, and scientific rigor.

I like to think deeply about the world around me. You can check out some of my talks and writing, or, for less polished thoughts, tune into my podcast, or receive a little letter every now and then.